This toothpaste is not only very much worth the hype but worth all the strength it takes to squeeze it out lol. First, the packaging/tube is excellent it's thick and durable which is HARD to find within other brands. I can squeeze from anywhere on the tube and it won't break open or be super sharp and cut your fingers. The smell is sooooo refreshing , smells clean, fresh and natural but not overly

I am loving this FRDUGA Niacinamide Whitening Toothpaste (Mint &Peach Flavor) 3.8 Oz. The packaging is very pretty and feminine, which I love. The peachy, minty flavor smells and tastes amazing! This is a realistic flavor (it is definitely dessert-grade flavoring), and doesn't taste artificial or plasticky. The flavor is clean and pleasant during brushing and after. This whitening toothpaste is en

I like this toothpaste. It is not abrasive like the ones with fluoride. It is foamy, and I feel it cleans my teeth. The essential oils in the formula sweep through the in between the teeth.