Love the cinnamon, teeth feel clean and smooth, worth the price.

2026-06-19 Toothpaste Reviews Categroy：Toothpaste Views：24

First time user here. The unique powder texture took some getting used to, but I love the natural cinnamon flavor. My teeth feel deeply clean and silky smooth after brushing. It's a little expensive, but I'm proud to support a small business that handcrafProduct Detail

I Tried This Tooth Powder and My Teeth Feel Smooth

This is a review from Amazon.com about product:

Simply Sooney Remineralizing Vegan Mineral Tooth Powder I Cinnamon Formula I Natural Whitening I Stronger Teeth (1.5oz Jar)

I Tried This Tooth Powder and My Teeth Feel Smooth

First time user. The texture takes some getting used to but love the cinnamon flavor. Teeth feel clean and smooth. A little pricey but happy to support a small business. Keep up the good work. Will buy again.

What Makes Simply Sooney Tooth Powder Special?

Simply Sooney Tooth Powder is a handcrafted, fluoride-free alternative to conventional toothpaste. Made in small batches using American-sourced ingredients, it offers a velvety smooth powder that transforms into a paste when mixed with water. The formula includes Food Grade Bentonite Clay—a natural detoxifier that binds to toxins and impurities on teeth and gums—plus Vegan Calcium Carbonate for gentle polishing. NON-GMO USA Birch Xylitol, a natural sweetener derived from birch trees, helps prevent cavity-causing bacteria by disrupting their ability to adhere to teeth. Magnesium and Himalayan Salt add trace minerals that support gum health, while Certified Organic Cinnamon Essential Oil provides a warm, spicy flavor with natural antimicrobial properties. The product comes in a BPA-free amber plastic jar and is free from fluoride, SLS, and artificial additives.

Understanding the Texture: Why Powder Takes Getting Used To

Unlike traditional toothpaste that comes as a smooth paste or gel, tooth powder has a dry, fine granular texture. When you dip a damp toothbrush into the powder (or use the included wooden scoop), the powder sticks to the bristles and becomes slightly pasty upon contact with water and saliva. The "grit" comes from the bentonite clay and calcium carbonate, which provide gentle abrasive action to remove plaque and surface stains. Many first-time users note that the texture feels unusual at first—it's not foamy like commercial toothpaste because it contains no foaming agents (like SLS). However, after a few uses, most people adapt and appreciate the clean, non-slick feel. The lack of foam also means you can feel the bristles working directly on your teeth.

Cinnamon Flavor: More Than Just Taste

The Certified Organic Cinnamon Essential Oil in this powder does double duty. Cinnamon is known for its natural antibacterial and anti-inflammatory properties. It helps fight oral bacteria that cause bad breath and gum disease, while leaving a pleasant, warm taste. Unlike artificial mint flavors that can be overpowering, cinnamon offers a gentle yet refreshing sensation. Many users, like the reviewer above, find it a delightful change from standard mint toothpastes. Cinnamon also stimulates saliva production, which naturally cleanses the mouth.

Why Support Small Business? Quality and Transparency

The reviewer mentions being happy to support a small business despite the higher price. Simply Sooney is a small American company that handcrafts each batch, ensuring quality control and ingredient freshness. By using American suppliers and avoiding cheap overseas fillers, they maintain high standards. Small businesses often provide greater transparency about sourcing and manufacturing, which appeals to consumers who want to avoid unnatural chemicals and support local economies. The price reflects the cost of premium, organic, and non-GMO ingredients, as well as the labor-intensive small-batch process.

How to Use Simply Sooney Tooth Powder

Using the product is simple: shake the jar gently to loosen the powder. Dip a damp toothbrush into the powder or use the wooden scoop to apply a small amount directly onto the bristles. Brush your teeth as you normally would (usually 2 minutes), focusing on all surfaces. The powder will foam slightly (due to the xylitol and natural saponins in the clay) but not as much as commercial toothpaste. Rinse thoroughly with water. You'll immediately notice a clean, smooth feeling because the fine clay and minerals polish tooth enamel without harsh abrasives. Many users report that their teeth feel “squeaky clean” and that the freshness lasts longer than with standard toothpaste.

Key Ingredients Explained

Bentonite Clay: Absorbs toxins, heavy metals, and bacteria from the mouth. It has a negative ionic charge that attracts positively charged impurities, helping to detoxify gums and teeth.
Calcium Carbonate: A mild abrasive that removes plaque and stains while providing calcium for remineralization.
Birch Xylitol: A natural sugar alcohol that prevents bacteria from sticking to teeth, reducing cavity risk. Unlike artificial sweeteners, it also supports remineralization.
Magnesium: An essential mineral that strengthens tooth enamel and supports gum tissue health.
Himalayan Salt: Rich in trace minerals, it reduces inflammation and balances oral pH.
Cinnamon Essential Oil: Antimicrobial, anti-inflammatory, and naturally flavors the powder.

Is This Tooth Powder Right for You?

If you're looking for a fluoride-free, natural oral care product with clean ingredients and no artificial additives, Simply Sooney Tooth Powder is an excellent choice. It's ideal for those with sensitive gums or allergies to conventional toothpaste ingredients like SLS, artificial flavors, or preservatives. The powder may not be suitable for children under 6 who might accidentally inhale dry powder, but for adults, it offers a unique, effective brushing experience. Some users need a few days to adjust to the texture and lack of foam, but the benefits—cleaner teeth, fresher breath, and supporting a small business—make it worth the switch.

Customer Experience Summary

Based on the review, first-time users appreciate the cinnamon flavor and the smooth, clean feel after brushing. The only downsides are the price (higher than mass-market brands) and the initial texture adjustment. However, the willingness to purchase again suggests satisfaction with the product's performance and the brand's values. With a 4.7-star rating from 21 customer reviews, it's clear that this tooth powder delivers on its promises.

Final Thoughts

Simply Sooney Tooth Powder represents a return to simple, effective oral care using time-tested natural ingredients. By choosing this product, you're not only caring for your teeth but also supporting sustainable, small-batch manufacturing. If you're ready to try something different and enjoy a clean, smooth, naturally fresh mouth, give this tooth powder a chance—just be patient with the texture, and you might just fall in love with the cinnamon experience.

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