2-Phase Whitening Toothpaste: Mint Hollywood Smile's Value Questioned

Product:
Mint Hollywood Smile Toothpaste (85 ml) - Innovative 2-Phase Formula with Whitening Booster - Fluoride-Free - MPT1 Ultra Polish Technology with Perlite - Pap Technology for Gentle Whitening - Vegan Product Detail
Review:
This is the second item I've reviewed from this brand, and I don't have any glaring issues with it. I could find a decent bit of information that reflected the reputability of the brand itself, and it seems to be a legitimate entity which produces "regulated" toothpaste.Regarding the toothpaste, it's honestly just your normal tube of toothpaste. There's nothing wrong with it, but there's also nothing which would justify paying the $35 premium over any other tube of toothpaste. I guess the only thing you could argue for is that it uses more natural ingredients, but I honestly don't think that's worth a $30+ difference.I've been using this toothpaste for the last 2-weeks, and I've had no noticeable whitening effects; if you're goal is to whiten your teeth, you'll likely need to find whitening strips or pens.
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